Ainsworth Pet Nutrition has hired a diverse tactic to grow from a regional, value-based manufacturer to national presence. Ainsworth’s conglomeration with Rachel Ray brings celebrity appeal, a string of acquirements has accumulated market share, and ongoing private label development backs its bottom line. The privately owned company, created in 1933 as Dad’s Pet Care, has virtually doubled its sales in the last decade. It was anticipated to achieve $500 million in sales in 2016. Rachel Ray’s Nutrish brand accounts for about two-thirds to three-quarters of company revenue, which is dominated by products for dogs. Ainsworth also manufactures Wal-Mart’s Pure Balance brand. It went through expansion for an undisclosed amount in 2016 at its Meadville plant.