Ainsworth Pet Nutrition has hired a diverse tactic to grow from a regional, value-based manufacturer to national presence. Ainsworth’s conglomeration with Rachel Ray brings celebrity appeal, a string of acquirements has accumulated market share, and ongoing private label development backs its bottom line. The privately owned company, created in 1933 as Dad’s Pet Care, has virtually doubled its sales in the last decade. It was anticipated to achieve $500 million in sales in 2016. Rachel Ray’s Nutrish brand accounts for about two-thirds to three-quarters of company revenue, which is dominated by products for dogs. Ainsworth also manufactures Wal-Mart’s Pure Balance brand. It went through expansion for an undisclosed amount in 2016 at its Meadville plant.
Ainsworth Pet Nutrition
In 2017, Ainsworth Pet Nutrition Company was accused in a class-action lawsuit of false promotion for labeling its Nutrish products as “natural” despite containing allegedly harmful additives and synthetic ingredients.
In 2016, Ainsworth partners with Targeted Pet Treats to make injection-molded products for the pet pharmaceutical industry.
In 2010, Dad’s Pet Care rebranded itself as Ainsworth Pet Nutrition and also purchases Back to Basics and ARKAT Animal Nutrition.
In 2008, Ainsworth, at the time named Dad’s Pet Care, launches Rachel Ray Nutrish pet food line.
Some of Ainsworth Pet Nutrition Top Selling Products
Ainsworth Pet Nutrition Company has over 100 products marketed worldwide across America, Africa, Asia and Europe but to highlight only a few of the top sellers.
Dad’s Dog Food
The Dad’s dog food brand is produced and manufactured by Ainsworth Pet Nutrition, the same company that produces Rachael Ray’s Nutrish pet foods and the Better Than brand, Analysingits ingredients alone, Dad’s Dog Food looks like a below-average dry product. But ingredient worth by itself cannot tell the full story.
As a group, the brand features an average protein content of 24% and a mean fat level of 10%. Together, these figures suggest a carbohydrate content of 58% for the overall product line.
And a fat-to-protein ratio of about 43%. Below-average protein. Below-average fat. And above-average carbs when matched to typical dry dog food.
When you contemplate the protein-boosting effect of the soybean and corn gluten meals, this looks like the profile of a kibble containing a modest amount of meat.
Some of the Ingredients include Ground yellow corn, soybean meal, wheat middlings, beef meal, animal fat (preserved with BHA).
Any recall so far? Ainsworth Pet Nutrition is a company that is dedicated to maintaining the highest standards of quality and safety. This brand guarantees the safety and quality of their products by obtaining their ingredients locally and by manufacturing their products carefully. They are so assured of their products that they offer a money-back guarantee, no questions asked. You will also be glad to know that there aren’t any Dad’s recalls in recent history.
Rachael Ray Nutrish
Ray Rachael is highly famous for her successful cooking shows, and analysed by its ingredients alone, Rachael Ray Nutrish Zero Grain Dog Food looks like an above-average dry product. But ingredient quality by itself cannot tell the whole story. Rachael Ray Nutrish dog Success has been mostly attributed Ray Rachael herself and also her fame for the marketing advantage it offered.
As a group, the brand features a typical protein content of 29% and a mean fat level of 16%. Together, these
- Numbers suggest a carbohydrate content of 47% for the overall product line.
- And a fat-to-protein ratio of about 54%.
- Near-average protein. Near-average fat.
And near-average carbs when matchedto typical dry dog food. When you consider the protein-boosting outcomeof the dried peas, dried potato and flaxseed in this recipe as well as the pea protein confined in other recipes, this looks like the profile of a kibble containing a modestamount of meat
Some Ingredients include Turkey, turkey meal, chicken meal, dried peas.
Despite Ainsworth Pet Nutrition's reputation of making sure their dog foods were properly prepared, in June 2015, the FDA dispensed a recall for five wet dog food recipes as well as two variety packs that included some of the affected products. This recall was issued due to possible elevated levels of Vitamin D, and it did not affect any dog food products. This was a major setback for the brand and its customers.