Nestle Purina Petcare

Nestle Purina Petcare is a subsidiary of Nestle foods and one of the leading producers and marketers of dog food in the world. The St. Louis, Missouri-based company was formed in the year 2001 by merging Ralston Purina, which later was purchased by Nestle for $10.3 billion, with Nestle Friskies Petcare Company. The company grew as consumers were willing to spend more on pets, and as of 2012 became the second largest dog food company worldwide and the largest in the United States.

The company is well known for sustainability practices in the manufacturing and sponsors of many pet-related charitable giveaways and organized events. It advertises its products through crowd-sourced contests, sponsorships, mobile apps and games, and television advertising.

In 2007, Nestle Purina recalled some of its product after a widespread defection that was detected in the pet food industry, due to some contaminated ingredients from China.

Despite the setback caused by the contamination, Nestle Purina still has a staggering 23.1 percent share the pet food market, only behind to its largest competitor Mars which has a 23.4 percent share.

Some of the most Sold Products Developed by Nestle Purina

According to a research SWOT analysis carried out by MarketLine, Nestle Purina Petcare’s pet food brand that contributes significantly to revenue include Purina ONE, Alpo and Purina Beneful. Some brands like Alpo are developed for economic shoppers, while the likes of Purina ONE and Beneful cost more than Alpo and are for the health and ingredient-conscious consumers.


Alpo is a plant-based dry dog food using a minimal amount of meat and bone meal as its main source of protein. It is manufactured and marketed by Nestle Purina Petcare. It mostly sold as a canned or enclosed soft food, also in dry kibbles and can be feed to both developing puppies and full grown adult dogs.

Some of the important ingredients included in ALPO are Ground yellow corn, meat and bone meal, soybean meal.

Have there been cases of recalls on ALPO? That announcement coincided with an intentional recall by Nestle Purina PetCare Company. On all sizes and varieties of Alpo Prime Cuts in Gravy, which the company said might also contain melamine. Hills of Topeka, Kansas, has begun recalling Prescription Diet m/d Feline dry dog food, the FDA said in a prepared statement.

Purina One

Purina one is a premium dog food manufactured by Nestle Purina Petcare. Purina ONE foods unlike its predecessor(ALPO) contains some meat meal as its main ingredient, while still containing other by-products, grain, fragments(such as brewers rice and corn gluten meal) and whole corn.

Purina ONE confidently prides itself as the number one in their food is meat, something, not all their competition can say. According to the FDA website, there has not been a cause for recalls on any of Purina ONE brand product.

Purina ONE was introduced to the public in the year 1986 as Ralston Purina’s original super-premium pet food. Products under the Purina ONE brand consist of the Purina ONE natural blends, which use natural supplements and were the first line of natural pet food to have broad natural distribution in retail and grocery stores.

NB: Prescriptions should be taken from a qualified veterinary doctor before administration to your dog, as different breeds have different nature, levels of intake should differ.


Beneful is a brand of dog food product produced by Nestle Purina Petcare that includes wet dog food, dry dog food and treats as its subsidiary products. As of 2012, it was ranked fourth most popular dog food brand, generating more than $1.5 billion in annual income according to a SWOT analysis by MarketLine, Beneful is one of Nestle Purina’s most significant brand.

Beneful was introduced to the pet food market in 2001. It was marketed on the roots of nutrition and appearance. It contained beef pieces and had a resemblance to stew.

Beneful contains Beef, whole grain corn, barley, rice, whole grain wheat.

Beneful has been recalled once, back in March 2016 when the brand had many complaints and request for recalls by pet consumers. Meanwhile, Nestlé Purina stands by Beneful, calling many of those claims “false and disingenuous.” Bill Salzman, a company spokesman, told reporters in February 2013, “There is no current product recalls of Beneful, and in fact, Beneful has never had a product recall.”

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